{"title":"Beauty of Joseon","description":"","products":[{"product_id":"boj-sunscreen","title":"Relief Sun : Rice + Probiotics (SPF50+ PA++++)","description":"\u003ch4 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat it is\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRelief Sun is a lightweight and creamy type organic sunscreen that's comfortable on skin. Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\" data-mce-fragment=\"1\" data-mce-style=\"color: #404040;\"\u003e\u003cspan\u003e\u003cstrong\u003eSPF \u0026amp; PA Protection\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSPF and PA tests were completed in labs in both Korea and Spain, and the results are as follows.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e[SPF]\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eKorean Lab : 52.5±5.8\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSpain Lab : 63.1±0.6\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e[PA]\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eKorean Lab : UVA PF 16.1±2.4 P++++\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSpain Lab : UVA PF 19 P++++\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47865320800558,"sku":"","price":289.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/relief-sun-rice-probiotics-spf50-pa-714273.jpg?v=1748158114"},{"product_id":"green-plum-refreshing-toner","title":"Green Plum Refreshing Toner","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe natural rhythm of our skin involves a 28-day cycle of cell regeneration and exfoliation. If this process is hindered by dead skin cells clogging our pores, it can lead to inflammation and dull skin tone.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith this in mind, we've formulated a gentle, lightweight toner to help sweep away residual dead skin cells and sebum that may linger post-cleansing.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAt the heart of our toner is the power of plum, a long-standing herbal remedy, now harnessed for its cosmetic benefits in skin texture care and dead cell removal. Working in harmony with mung bean extract—a skin-soothing powerhouse—and the chemical exfoliants AHA and BHA, this toner is all set to revitalize your skin's natural glow.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47865385713966,"sku":"","price":309.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/green-plum-refreshing-toner-614281.jpg?v=1721374032"},{"product_id":"matte-sun-stick","title":"Matte Sun Stick : Mugwort+Camelia (SPF 50+ PA++++)","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat it is\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatte Sun Stick was developed with \u003cspan dir=\"ltr\" class=\"ui-provider wm b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" data-mce-fragment=\"1\"\u003eRamón @glowbyramon\u003c\/span\u003e, an influencer and cosmetic chemist, as the director. It was created after an extensive collaboration by meticulously going through all the processes that fall under BOJ's brand philosophy of Modern Hanbang skin care.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhile most sun sticks are tailored for outdoor pursuits, we've designed ours to be just as beneficial in our everyday urban environments. Regular sunscreen reapplication every 2-3 hours is crucial for optimal SPF and PA protection, but it's often challenging. Therefore, we've engineered a sun stick with a matte formula that applies smoothly, without becoming clumpy or greasy, even when reapplied over makeup.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eOur sun stick utilizes a sebum-control silica powder to regulate oil production, ensuring an adherence boost and a smooth, matte finish. Plus, it's packed with artemisia capillaris and green tea extracts, contributing to a smooth skin texture while preserving its hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cspan\u003eNon-greasy matte sun stick\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIt is a matte sun stick without any of the oily or sticky feelings. It is hygienic as you don’t need to apply it with your hands, and it is compact, enabling convenient use anytime, anywhere.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003ePorous sebum-control silica powder\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eSebum-control silica powder regulates sebum on the skin, giving a smooth and soft-rolling feeling without greasiness.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48029168402734,"sku":"","price":299.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/matte-sun-stick-mugwortcamelia-spf-50-pa-523933.jpg?v=1721374077"},{"product_id":"ginseng-moist-sun-serum-spf-50-pa","title":"Ginseng Moist Sun Serum (SPF 50+ PA++++)","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEveryday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn response to this, we aimed to create a product offering both effective sun protection and skincare benefits without the typical sunscreen drawbacks. We chose ginseng, a key ingredient in BOJ and Hanbang formulations, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles, and nourishes the skin.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eOur unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eMoist and light daily sun care\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging, as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eCLEAR-FENCE capsule formula\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin.\u003cbr\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48029200744750,"sku":"","price":299.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/ginseng-moist-sun-serum-spf-50-pa-362540.webp?v=1721374030"},{"product_id":"ginseng-essence-water","title":"Ginseng Essence Water","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGinseng has been a cherished herb in Korean history, renowned for its benefits to our overall health and particularly our skin. Our Ginseng Essence Water, made with 80% ginseng water, harnesses the natural power of ginseng, nourishing and hydrating the skin deeply. This essence not only supplies your skin with ample moisture and nutrients but also ensures long-lasting hydration.\u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eUniform skin tone\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis essence calms down the skin surface where dead skin cells occur and helps make the skin tone even by improving the skin texture to be smooth and bright.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eNutrient Supply\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eIt is an essence type that contains niacinamide, which helps to balance the moisture level of the skin and protect it from external stimuli while forming a strong moisture barrier on the skin.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eIntensive Moisture Supply\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eContaining 80% ginseng water, it helps to maintain deep moisture in the skin for a long time and keeps the skin healthy.\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48029253796142,"sku":"","price":309.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/ginseng-essence-water-928507.webp?v=1721374031"},{"product_id":"boj-glow-serum","title":"Glow Serum : Propolis + Niacinamide","description":"\u003cp\u003e\u003cspan style=\"color: #0a0a0a;\"\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum is made for those struggling with enlarged pores and skin inflammation. With a blend of 60% propolis extract and 2% niacinamide, it skillfully manages sebum production while ensuring your skin remains hydrated.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003ePropolis extract 60%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\"\u003eThere is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eNiacinamide 2%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\"\u003eAmong the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eBHA 0.5%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\"\u003eAs a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48029258711342,"sku":"","price":289.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/glow-serum-propolis-niacinamide-620299.jpg?v=1721374030"},{"product_id":"red-bean-water-gel","title":"Red Bean Water Gel","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs skin matures, it tends to lose moisture and oil, leading to easier wrinkle formation. When the skin lacks sufficient moisture, it compensates by producing more sebum for protection. This imbalance can increase the risk of skin inflammation. Hence, maintaining the skin's oil-water balance is crucial for its health.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e'Dynasty Cream', our brand's debut product, was formulated to supply ample moisture and balance the skin's oil-water ratio. Over the past 5 years, valuable customer feedback has prompted us to expand our moisturizing cream line with fresh ingredients and a new formula.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eFor those with oily skin, we've created 'Red Bean Water Gel'. With its light gel consistency, it delivers abundant moisture without the greasy feel. The cream's key components, red bean extract and a blend of three peptides, synergize to boost hydration and skin health.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eLight moisture-gel formula\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e'Dynasty Cream' is ideal for dry\/combination skin, and 'Red Bean Water Gel' was developed for oily skin with active sebum secretion.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003ePowerful moisture delivery and pore care\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIt minimizes the feeling of oiliness and focuses on providing moisture. It contains 'red bean', known to help absorb sebum due to its abundance of saponins, and 'peptides', known to help improve wrinkles.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eAs a light gel formula, it absorbs into the skin with a delicately fresh feeling.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48029265068334,"sku":"","price":299.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/red-bean-water-gel-375004.jpg?v=1721374077"},{"product_id":"green-plum-refreshing-cleanser","title":"Green Plum Refreshing Cleanser","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoosing a cleanser involves finding a balance between thorough cleansing and maintaining the skin's barrier health. Our Green Plum Refreshing Cleanser, with its gentle, slightly acidic formulation, harnesses the power of plant-derived extracts from plum and mung bean seeds to achieve just that.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e​Hypoallergenic, slightly acidic formula\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eHealthy skin is slightly acidic because of the acidic components secreted by the sweat and sebaceous glands. When these acidic components decrease, the skin's defense weakens, making it easy for the skin to become sensitive. Green Plum Refreshing Cleanser is a slightly acidic cleanser that helps to cleanse the face without damaging the natural skin barrier.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMoist gel formula\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eIt does not dry out the skin and provides a moist feeling even after cleansing.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNatural Hanbang ingredients\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eExtracts from plum and mung bean, which have long been used as Hanbang ingredients, help give you a refreshing and moisturizing cleansing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48635355693358,"sku":"","price":259.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/green-plum-refreshing-cleanser-280535.jpg?v=1721374030"},{"product_id":"dynasty-cream","title":"Dynasty Cream","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMeet the 'Dynasty Cream,' our very first product here at Beauty of Joseon, and a long-time favorite of many of our customers. Its firm and creamy texture gives your skin deep, long-lasting moisture and nourishment. This all-in-one cream is filled with good-for-skin ingredients like rice bran water, ginseng water, squalane, and niacinamide. These ingredients help to keep your skin healthy, hydrated, and balanced. Its firm texture sinks into your skin, providing moisture and nourishment from deep within.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eLong-lasting moisture\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eEnriched with 2% niacinamide and 2% squalane, it balances oil and moisture and protects skin from external stimuli.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eSubtle glow finish\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThis cream provides a gentle, glowy finish.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIt creates a natural and healthy glow when used with foundation.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48635381776686,"sku":"","price":359.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/dynasty-cream-770303.jpg?v=1721374031"},{"product_id":"glass-skin-duo","title":"Glass Skin Duo","description":"\u003cp\u003e\u003cspan\u003eDiscover the secret to achieving glass skin with Beauty of Joseon's Glass Skin Duo, featuring our beloved Dynasty Cream\u003c\/span\u003e\u003cspan\u003e and transformative Glow Serum\u003c\/span\u003e\u003cspan\u003e. This powerful pair combines heritage-inspired ingredients like rice bran water, ginseng water, propolis extract, and niacinamide to deeply hydrate, balance sebum, and enhance your natural glow, all in one simple step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSave 7% on this bundle offer!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-aos-order=\"2\" data-aos-anchor=\"#BrickSection--template--17350480527525__section_custom_content_hJ8nUh\" data-aos=\"hero\" class=\"hero__title heading-size-5 aos-animate\"\u003e\u003cstrong\u003eGlow Serum\u003c\/strong\u003e - Pore Refinement + Even Skin Tone\u003c\/p\u003e\n\u003cdiv data-aos-order=\"3\" data-aos-anchor=\"#BrickSection--template--17350480527525__section_custom_content_hJ8nUh\" data-aos=\"hero\" class=\"hero__rte body-size-3 columns--1 aos-animate\"\u003e\n\u003cp\u003eIdeal for enlarged pores and skin irritation, this formula combines 60% propolis extract and 2% niacinamide to control sebum and hydrate skin.\u003c\/p\u003e\n\u003cp\u003e+\u003c\/p\u003e\n\u003cp data-aos-order=\"2\" data-aos-anchor=\"#BrickSection--template--17350480527525__section_custom_content_qDwUtP\" data-aos=\"hero\" class=\"hero__title heading-size-5 aos-animate\"\u003e\u003cstrong\u003eDynasty Cream\u003c\/strong\u003e - Deep Skin Hydration + Glowy Finish\u003c\/p\u003e\n\u003cdiv data-aos-order=\"3\" data-aos-anchor=\"#BrickSection--template--17350480527525__section_custom_content_qDwUtP\" data-aos=\"hero\" class=\"hero__rte body-size-3 columns--1 aos-animate\"\u003e\n\u003cp\u003eIts light, easy-to-absorb formula makes your skin feel soft and look clear. Ideal for anyone who wants to manage oiliness while hydrating their skin for a naturally beautiful glow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49011390906670,"sku":"","price":599.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/glass-skin-duo-312183.jpg?v=1724111395"},{"product_id":"boj-rice-milk","title":"Glow Replenishing Rice Milk","description":"\u003cp\u003e\u003cspan\u003eDuring the Joseon Dynasty, rice bran water, known as migamsu, was used to beautify the skin, much like today's toner or essence. Glow Replenishing Rice Milk modernizes this tradition to maximize skincare benefits. The nutrient-rich rice extract and rice amino acids penetrate deeply to hydrate and smooth dry, rough skin. This toner features a unique dual-layer formula: a moisture layer filled with rice extract for hydration and a powder layer to control sebum. It helps soothe sensitive skin and create a smoother texture, making it an ideal choice for achieving a radiant complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49215842550062,"sku":"","price":339.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/glow-replenishing-rice-milk-987357.jpg?v=1724111395"},{"product_id":"ground-rice-and-honey-glow-mask","title":"Ground Rice and Honey Glow Mask","description":"\u003cp\u003e\u003cspan\u003eDiscover the power of rice and honey with our new wash-off mask, the Ground Rice and Honey Glow Mask. This mask harnesses the power of upcycled makgeolli lees, a byproduct of traditional Korean rice wine, to deliver potent skin benefits. Enriched with natural rice hull powder and 5% honey, it provides deep hydration, improves skin texture, and helps soothe inflammatory skin conditions like acne.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49215861358894,"sku":"","price":339.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/ground-rice-and-honey-glow-mask-535149.jpg?v=1724111459"},{"product_id":"boj-eye-serum","title":"Revive Eye Serum : Ginseng + Retinal","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eWhat It Is\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cstrong\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eTreat Puffy Eye Bags, Fine Lines, Dark Circles, and Wrinkles\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eIntroducing our Revive Eye Serum: a powerful Korean eye cream designed to reduce wrinkles and revitalize the delicate eye area. 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Designed for those who prefer a sheer, non-greasy finish, Relief Sun Aqua-fresh provides the same benefits as the original Relief Sun—no white cast, no stickiness—plus enhanced hydration and a quick-absorbing, dewy finish.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49333743354158,"sku":"","price":299.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/relief-sun-aqua-fresh-rice-b5-spf50-pa-1809390.jpg?v=1776277628"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/collections\/beauty-of-joseon-324854.webp?v=1721373836","url":"https:\/\/serenityskin.mv\/collections\/beauty-of-joseon.oembed","provider":"Serenity Skin","version":"1.0","type":"link"}