{"title":"Brightening \u0026 Glow","description":"","products":[{"product_id":"dark-spot-correcting-glow-serum","title":"Dark Spot Correcting Glow Serum","description":"\u003cspan data-mce-fragment=\"1\"\u003eA 5% Niacinamide-based serum that corrects dark spots and improves uneven skin tone. With the help of plant-derived Squalane, this serum retains moisture to keep your skin glowing and healthy wherever you go.\u003c\/span\u003e","brand":"Axis-y","offers":[{"title":"Default Title","offer_id":47849031074094,"sku":"","price":289.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/dark-spot-correcting-glow-serum-765564.jpg?v=1748158121"},{"product_id":"boj-glow-serum","title":"Glow Serum : Propolis + Niacinamide","description":"\u003cp\u003e\u003cspan style=\"color: #0a0a0a;\"\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum is made for those struggling with enlarged pores and skin inflammation. With a blend of 60% propolis extract and 2% niacinamide, it skillfully manages sebum production while ensuring your skin remains hydrated.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003ePropolis extract 60%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\"\u003eThere is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eNiacinamide 2%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\"\u003eAmong the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eBHA 0.5%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #404040;\"\u003eAs a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48029258711342,"sku":"","price":289.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/glow-serum-propolis-niacinamide-620299.jpg?v=1721374030"},{"product_id":"peach-70-niacinamide-serum","title":"Peach 70% Niacinamide Serum","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAnua Peach 70% Niacinamide Serum is a facial serum to deliver glass skin instantly and over time. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis peach serum helps to brighten our dull skin with soft texture care, and i\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003et contains 5% of niacinamide concentration for high effectiveness.\u003c\/span\u003e\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default Title","offer_id":48224751812910,"sku":"","price":359.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/peach-70-niacinamide-serum-477189.jpg?v=1721374077"},{"product_id":"dynasty-cream","title":"Dynasty Cream","description":"\u003cp\u003e\u003cstrong\u003eWhat it is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMeet the 'Dynasty Cream,' our very first product here at Beauty of Joseon, and a long-time favorite of many of our customers. Its firm and creamy texture gives your skin deep, long-lasting moisture and nourishment. This all-in-one cream is filled with good-for-skin ingredients like rice bran water, ginseng water, squalane, and niacinamide. These ingredients help to keep your skin healthy, hydrated, and balanced. Its firm texture sinks into your skin, providing moisture and nourishment from deep within.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eLong-lasting moisture\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eEnriched with 2% niacinamide and 2% squalane, it balances oil and moisture and protects skin from external stimuli.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cstrong\u003eSubtle glow finish\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThis cream provides a gentle, glowy finish.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIt creates a natural and healthy glow when used with foundation.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48635381776686,"sku":"","price":359.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/dynasty-cream-770303.jpg?v=1721374031"},{"product_id":"anua-dark-spot-serum","title":"Niacinamide 10% + TXA 3% Serum [RENEW]","description":"\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cb\u003eThis is the renewed version of Niacinamide 10% + TXA 3% Dark Spot Correcting Serum. The product packaging and TXA concentration has been changed due to specific market regulations within Asia.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eA watery serum enriched with 10% Niacinamide and 3% Tranexamic Acid to target at stubborn dark spots and hyperpigmentation by helping to reduce discoloration.\u003c\/li\u003e\n\u003cli\u003eInfused with 2% Arbutin to help correct uneven skin tone by limiting Melanin production.\u003c\/li\u003e\n\u003cli\u003eA lightweight texture without stickiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Anua","offers":[{"title":"Default Title","offer_id":49196603441454,"sku":"","price":379.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/niacinamide-10-txa-3-serum-renew-3247524.jpg?v=1776277627"},{"product_id":"boj-rice-milk","title":"Glow Replenishing Rice Milk","description":"\u003cp\u003e\u003cspan\u003eDuring the Joseon Dynasty, rice bran water, known as migamsu, was used to beautify the skin, much like today's toner or essence. 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It helps soothe sensitive skin and create a smoother texture, making it an ideal choice for achieving a radiant complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49215842550062,"sku":"","price":339.0,"currency_code":"MVR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/glow-replenishing-rice-milk-987357.jpg?v=1724111395"},{"product_id":"ground-rice-and-honey-glow-mask","title":"Ground Rice and Honey Glow Mask","description":"\u003cp\u003e\u003cspan\u003eDiscover the power of rice and honey with our new wash-off mask, the Ground Rice and Honey Glow Mask. This mask harnesses the power of upcycled makgeolli lees, a byproduct of traditional Korean rice wine, to deliver potent skin benefits. Enriched with natural rice hull powder and 5% honey, it provides deep hydration, improves skin texture, and helps soothe inflammatory skin conditions like acne.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49215861358894,"sku":"","price":339.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/ground-rice-and-honey-glow-mask-535149.jpg?v=1724111459"},{"product_id":"anua-rice-toner","title":"Rice 70 Glow Milky Toner","description":"\u003ch4\u003e\n\u003cb\u003eBenefits:\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eA lightweight milky toner enriched with Rice Bran Water and Niacinamide to brighten uneven dull skin tone, while balancing sebum production, promoting a clear and radiant complexion.\u003c\/li\u003e\n\u003cli\u003eFormulated with Ceramide AP and NP to soothe irritated skin, while preventing moisture loss and reinforcing skin barrier.\u003c\/li\u003e\n\u003cli\u003eContains Sodium Hyaluronate and Betaine to further amplify soothing and moisturizing effects for sensitive skin, while reducing inflammation.\u003c\/li\u003e\n\u003cli\u003eA milky texture that delivers deep hydration to skin with a non-sticky and refreshing finish.\u003c\/li\u003e\n\u003cli\u003eFragrance-free and suitable for all skin types.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Anua","offers":[{"title":"Default Title","offer_id":49399492673838,"sku":"","price":389.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/rice-70-glow-milky-toner-520819.jpg?v=1727689084"},{"product_id":"tone-brightening-capsule-ampoule","title":"Tone Brightening Capsule Ampoule","description":"\u003ch4\u003eWhy we love it!\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEssence-like textured ampoule with Madewhite™ micro-beads quickly absorbs with a soft and non-sticky finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMadewhite™ (Patented natural ingredient) brightens the skin tone leaves with a natural glow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e4% of Niacinamide helps fading dark spot and brightens the skin tone\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e2% of Tranexamic Acid helps reduce melanin production and improve \u003c\/span\u003e\u003cspan\u003ediscoloration\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOIL-IN-WATER-GEL technology: Oil \u0026amp; water emulsion delivers deeper and longer hydration\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Skin1004","offers":[{"title":"Default Title","offer_id":50021072240942,"sku":"","price":389.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/tone-brightening-capsule-ampoule-875474.jpg?v=1746326086"},{"product_id":"medicube-vita-c","title":"Deep Vitamin C Capsule Cream 55g","description":"\u003ch4\u003eWhy we love it\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe key to this cream’s effectiveness lies in its Vitamin C capsules, made up of 50% Hippophae Rhamnoides Water, 5% Niacinamide, pure Vitamin C, and 5 Vitamin C derivatives. These powerful brightening agents are encapsulated in liposomes, which help to keep each of them all fresh until they have reached the lowest layers of the skin, where they work to improve skin texture, fade blemishes, even out skin tone, soothe inflammation, and fight visible signs of ageing. In fact, 18 human application tests have shown these capsules are able to brighten even dark freckles that are over 10 years old, as well as reducing freckle area by 12.9% after 7 days of use, and reducing the uniformity of freckles and blemishes by 18.2% after 4 weeks of use.** \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese vitamin capsules are suspended in a transparent gel, infused with Vitamin E, Alpha Arbutin, Bisabolol, and Ferulic Acid, to provide a further brightening boost, toning care, and an infusion of moisture. Boasting a moist, slightly oily, but non-sticky texture, this boba-pearl-style cream delivers a powerful dose of hydration and leaves skin with a slightly glossy finish. And, thanks to its hypoallergenic formula, Cherubs of all skin types can enjoy brighter, refreshed-looking skin with this gentle but effective cream!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":51113193111854,"sku":null,"price":449.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/deep-vitamin-c-capsule-cream-55g-7587800.jpg?v=1776277628"},{"product_id":"txa-brightening-cream","title":"TXA 2.5% Intensive Brightening Cream","description":"\u003ch4\u003eWhy we love it\u003c\/h4\u003e\n\u003cp\u003eFind your\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ePeace of Glow\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ewith our new silicone-free, gentle brightening cream. A gentle yet effective formula designed to target dullness and uneven skin tone while delivering deep hydration.\u003c\/p\u003e\n\u003cp\u003eInfused with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e2.5% Tranexamic Acid\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e2.5% Niacinamide\u003c\/strong\u003e, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eGlutathione\u003c\/strong\u003e, this nourishing,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esilicone-free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecream works to visibly fade dark spots, refine tone, and restore luminosity. The soft, balm-like texture melts seamlessly into the skin, providing a soothing and silky finish that supports smoother, brighter, and more balanced skin.\u003c\/p\u003e\n\u003cp\u003ePerfect for daily use, it’s a calm, comforting step toward the peaceful glow your skin deserves.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens and evens tone:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFormulated with Tranexamic Acid, Niacinamide, and Glutathione to visibly reduce dark spots and enhance radiance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply hydrates and nourishes:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHyaluronic Acid, Ceramide, and Panthenol work together to deliver lasting moisture and strengthen the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes and comforts:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eInfused with Centella Asiatica and Heartleaf to calm irritation and support balanced, healthy skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilky, balm-like texture:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMelts into the skin with a soft, non-greasy finish that leaves your complexion smooth and luminous.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive-skin friendly:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eClinically tested for irritation and proven gentle, suitable for daily brightening care.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Axis-y","offers":[{"title":"Default Title","offer_id":51417866895662,"sku":null,"price":319.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6703\/6974\/files\/txa-25-intensive-brightening-cream-8426062.jpg?v=1776277630"},{"product_id":"niacinamide-10-serum","title":"Niacinamide 10 Serum","description":"\u003ch4\u003eWhy we love it\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThis radiance-boosting serum is packed with niacinamide, succinic acid and tranexamic acid to even out skin tone, refine skin texture and reduce the appearance of enlarged pores. Additional ingredients of purslane extract, hyaluronic acid and squalane provide soothing and hydrating benefits. 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