Privacy policy

Last updated: 15 August 2026

Serenity Skin (“Serenity Skin,” “we,” “us” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit serenityskin.mv, place an order, create an account, join Radiance Rewards, request a restock alert, contact us or otherwise use our services.

1. Information We Collect

Depending on how you interact with our store, we may collect:

  • Your name, email address, telephone number, delivery address and billing information.
  • Order information, including products purchased, order value, delivery instructions and transaction history.
  • Account information, such as login details, account preferences, reward points and redemption activity.
  • Restock-alert information, including your contact details and the products you are interested in.
  • Communications you send to us through email, WhatsApp, Instagram, Facebook, forms or customer support.
  • Device and usage information, including your IP address, browser type, device type, pages viewed, referring website and interactions with our store.
  • Marketing preferences, including whether you have agreed to receive promotional communications.
  • Fraud-prevention and security information required to protect customers, transactions and our store.

Payment information may be collected and processed by Shopify or the relevant payment provider. Serenity Skin does not directly store complete payment-card details.

2. How We Collect Information

We collect information:

  • Directly from you when you place an order, create an account, subscribe, join our rewards program, request a restock alert or contact us.
  • Automatically through cookies and similar technologies when you browse our website.
  • From service providers that help us operate the store, fulfil orders, manage customer accounts, provide rewards or restock alerts, analyze store performance, prevent fraud or deliver marketing communications.

3. How We Use Your Information

We may use personal information to:

  • Process, confirm and deliver orders.
  • Provide order updates and customer support.
  • Create and manage customer accounts.
  • Operate Radiance Rewards, calculate points and process reward redemptions.
  • Send requested restock notifications.
  • Process payments and prevent fraudulent or unauthorized transactions.
  • Personalize and improve our website, products and customer experience.
  • Analyze store traffic, performance and customer preferences.
  • Send promotional emails or messages where you have consented or where otherwise permitted by law.
  • Maintain business, tax and transaction records.
  • Enforce our policies and comply with legal obligations.
  • Protect the rights, safety and security of Serenity Skin, our customers and others.

4. How We Share Information

We may share personal information with trusted service providers when necessary to operate our business, including:

  • Shopify, which hosts and powers our online store.
  • Payment processors and financial institutions.
  • Delivery and fulfilment providers.
  • Customer-account, loyalty-rewards and restock-notification providers.
  • Website hosting, analytics, security and fraud-prevention providers.
  • Email, messaging, advertising and customer-support providers.
  • Professional advisers, regulators, government authorities or law-enforcement agencies when legally required.
  • A purchaser or successor if Serenity Skin is involved in a merger, acquisition, restructuring or sale of business assets.

These providers may process information only as necessary to provide their services or meet their own legal obligations.

Shopify processes customer information in accordance with the Shopify Consumer Privacy Policy.

We do not sell personal information for money. Some analytics or advertising activities may be considered “sharing” or “targeted advertising” under certain privacy laws. Where applicable, customers may use the privacy controls or opt-out options made available on our website.

5. Cookies and Similar Technologies

Our website and its service providers use cookies, pixels and similar technologies to:

  • Keep the website and checkout functioning.
  • Remember your preferences and shopping cart.
  • Maintain account sessions.
  • Understand website usage and performance.
  • Prevent fraud and improve security.
  • Measure marketing effectiveness and personalize content or advertising where permitted.

Where required, we will request consent before using non-essential cookies. You can manage cookies through our cookie banner, where available, or through your browser settings. Blocking certain cookies may affect website functionality.

6. Marketing Communications

If you subscribe to marketing communications, we may send you information about products, offers, restocks and store updates.

You may unsubscribe at any time by using the unsubscribe option in an email or by contacting us. Unsubscribing from marketing will not prevent us from sending essential messages about an order, account, reward redemption or customer-service request.

Restock alerts are service messages requested by you. You may stop receiving them by using any available unsubscribe option or contacting us.

7. Radiance Rewards

When you join Radiance Rewards, we may process your account details, purchase history, points balance and reward-redemption activity to operate the program.

Reward information may be shared with the service providers that power or support the program. Rewards are subject to the program terms displayed on our website.

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide our services and manage our relationship with you.
  • Complete orders and resolve disputes.
  • Maintain required financial, tax and business records.
  • Prevent fraud and protect our legal rights.
  • Meet applicable legal and regulatory obligations.

Retention periods may vary depending on the type of information and why it was collected. When information is no longer required, we may delete or anonymize it.

9. Data Security

We use reasonable administrative, technical and organizational safeguards intended to protect personal information.

However, no online system or method of transmission is completely secure. You are responsible for keeping your account credentials confidential and informing us if you believe your account has been accessed without permission.

10. International Data Processing

Serenity Skin is based in the Maldives. Shopify and other service providers may process or store personal information in countries outside the Maldives.

Those countries may have different privacy laws. Where required, appropriate contractual or legal protections may be used for international transfers.

11. Your Rights and Choices

Depending on the laws applicable to you, you may have the right to:

  • Request access to the personal information we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Request deletion of your information.
  • Object to or restrict certain processing.
  • Withdraw consent where processing is based on consent.
  • Opt out of marketing communications.
  • Request a portable copy of certain information.
  • Submit a complaint to an applicable privacy or regulatory authority.

These rights may be subject to legal exceptions. We may need to verify your identity before completing a request.

To submit a privacy request, contact us using the details below.

12. Children’s Privacy

Our website and services are not intended for children who cannot legally consent to the processing of their personal information.

If you are under the age of legal majority where you live, you should use our services only with the involvement and permission of a parent or legal guardian. If we learn that we collected a child’s information improperly, we will take reasonable steps to delete it.

13. Third-Party Websites

Our website may contain links to third-party websites or services, including social-media platforms. We are not responsible for their privacy, security or content. Review the privacy policy of any third-party service before providing personal information.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices, services, technology or legal obligations.

The revised policy will be posted on this page with a new “Last updated” date. Where required, we may provide additional notice of significant changes.

15. Contact Us

For questions, concerns or requests relating to this Privacy Policy or your personal information, contact:

Serenity Skin
Website: serenityskin.mv
Email: hello@serenityskinstore.com
WhatsApp: +960 9333991